Episode 2

Alex Siu Chong: CEO of Excellent Stores

Show Notes:

Chike Farrell interviews Alex Siu Chong, CEO of Excellent stores on how he is transforming a legacy “brick and mortar” operation into a regional omni channel e-commerce business.
  • Learn how the multigenerational business has grown from a shirt factory to a regional business
  • Excellent Stores challenges with cultural transformation needed for a legacy business to a digital business